Cornwall Space Cluster is an inward-investment programme that has helped Cornwall to attract the space and space-supply-chain businesses to the South West, and that services the now 100s of businesses who operate within this sector. Cornwall is something of a pioneer in the UK’s Space Race, and the brand strategy helps to present the Cluster as both authoritative and innovative.
Design79’s creative team birthed this program with an animated logo that really demanded a second take. Taking into account the many space businesses dotted around the South West, Design79’s senior designer, Frazer, devised a pleasing logo icon that animates the suggestion of a map made up of dotted lines. Minimal yet elegant, it conveys the concept of the Space Cluster in seconds.A wide collection of brand elements have been crafted, including taglines, typography, colour palette, icons, infographics and motion graphics. The logo and identity is primarily black and white, allowing the businesses it supports to take the limelight. There is an accent colour of bright yellow for more punchy advertising campaigns, and for times when a louder volume is required. The typography has very much a “space” feel, all the while retaining a clean and understated class and authority. The brand has an emphasis on digital application, which was well employed through the website UX design stages. A robust build and easy-to-use CMS allows for all content to be changed and new pages added and removed by the client. The printed and digital literature was crafted by Design79’s senior designer, Becky. The layouts and comms are produced with coherence, clarity and flexibility. Leo, our creative director, led on the exhibition and event designs; bold and minimal, the communication at these busy events needs to whisper rather than shout. It needs to offer space for the viewer to quiet the mind in a sea of noise. The video creation formed the main communication tool for the Cluster’s marketing team; through the pandemic this proved the best tool to connect with their audience. Frazer and Leo worked closely with the client team to develop a set of videos that distilled the offering. This extensive comms pack and brand ecosystem sets Cornwall Space Cluster up as one of the leaders in this exciting and growing sector, allowing it to seamlessly perform across all digital platforms and environmental applications.
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