REDS
Environmental Risk Management
Turning REDS Green: A Bold Rebrand for Environmental Risk Management
When REDS Group approached Design79, their goal was clear: evolve their brand to reflect a stronger commitment to sustainability while retaining the recognition and credibility they had built over time. The challenge was to move towards a more environmentally focused identity without losing the powerful association behind the name REDS.
Design79 led the rebrand by developing a bold, highly recognisable wordmark that stayed true to the brand’s heritage while introducing a fresh, modern direction. The new identity balances strength and clarity with a subtle shift towards a greener outlook, reinforcing REDS’ role as leaders in Environmental Risk Management.
Beyond the core logo, we created a full brand identity system and a suite of marketing materials designed to ensure consistency across every touchpoint. The updated visuals provide REDS with a confident, professional presence that reflects both their expertise and their forward-thinking approach to environmental responsibility.
To help communicate the company’s work and vision, Design79 also produced a series of video case studies. These films showcase REDS teams in action, capturing real-world environmental risk management in the field. Using drone footage alongside ground-level filming, we were able to highlight the scale and complexity of their projects while giving audiences an authentic look at the people behind the work. By combining design, video, and motion graphics, the project delivered more than a new look, it created a clear and compelling way for REDS to share their story, demonstrate their expertise, and communicate their commitment to a greener future.
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