The new identity and website positions LEADER as an advocate for rural communities and a force for good. Alex led the creative output for this project, firstly designing the logo and brand architecture to be bold and minimal with confident typography. The comms have a clean structure and a clear message.
The website highlights success stories through copywriting and video, detailing the 100s of people and rural businesses who have been helped by LEADER. The video animation gives a smooth and satisfying feel to the various case studies.
Simon headed up the production of the video fieldwork, visiting and interviewing many businesses and individuals who have received funding and support. From crimping pasties to swimming in dog hydrotherapy pools, we went the extra mile to get the perfect shot.
Leo and Frazer co-directed the various projects with this account, working on scripts, storyboards, UX and video direction. Alexandra and Charity carried out the extensive copywriting and copyediting, establishing and maintaining an informal yet professional tone of voice.
Less is always more with the written word.
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