Cornwall Mining UNESCO World Heritage Sites are a globally recognised set of historical significant locations, on par with Easter Island.
Our Senior Designer, Frazer, led the creative team for this prestigious client. Regularly flying the drone over and through these locations, he has an affinity with this unique landscape of Cornwall. With a well-established logo already in place, we’ve retained and developed the wider brand pack to include a colour palette that denotes the wild and rugged Cornish land- and seascapes, avoiding the traditional Cornish summer palette for this emotive subject.
Building on the heritage aspect, Frazer developed a set of fonts and typographic treatments both for print and digital environments, developing the logo mark into an expressive and emotive brand animation that helped anchor the videos and elevate the brand, and brought all the unique qualities and locations to the foreground.
The website considers the user journey along with a membership area and map functionality. All can be updated by the clients via a custom, comprehensive and user-friendly CMS. Our Creative Director, Leo, headed up the print team who followed the digital layouts, designing all the printed literature; confidence and authority is at the heart of this brand.
With stunning photographs and heartfelt historical editorial, it was a joy to be involved with this project. The videos encapsulate each unique location, utilising excellent drone footage accompanied by subtle yet captivating motion graphics. Made in Cornwall, for Cornwall.
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