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  • Illustration, pencil and paper of a van needing Smartvan clever racking by Bott.
  • Illustration of Bott smartvan with a man and his van
  • pencil and paper, shot list ready for video production
  • Bott smartvan, camera shot of photographer and model
  • Male model posing with a spanner for a video for Bott Smartvan.

From pencil and paper to the bright lights of the studio.

Back to basics to bring the Bott Smartvan video to life.

 

  • Illustration, pencil and paper of a van needing Smartvan clever racking by Bott.
  • Illustration of Bott smartvan with a man and his van
  • pencil and paper, shot list ready for video production
  • Bott smartvan, camera shot of photographer and model
  • Male model posing with a spanner for a video for Bott Smartvan.
We have recently been getting back-to-basics: paper and pencil storyboarding a new video campaign for one of our clients. The video was to aid a social media campaign, helping to drive awareness for a new product: Bott Smartvan - which is a clever van racking system for tradesman.

Our creative team developed some great ideas for the short video, some were wacky and intended to encourage a viral share, and some were more corporate.  After presenting the concepts to our client we narrowed down the selection and arrived at a video solution that suited the project requirements.

Final storyboards were drawn up and presented, these were fine tuned and a shot list was drawn up for filming.  Design79 worked alongside the in-house team at Bott and video specialists Life Video Productions to deliver the Smartvan video.
Design79 assisted and art-directed on the day, and helped deliver the live action from the storyboard ideas.

 

Simon commented:

Video can prove very effective, as well as being cost-effective, when getting a new message to your audience. A key factor is taking the time to agree an achievable and interesting story. This is where quick pencil-drawn storyboards help the client to arrive at a solution. We can then help you select a video production company and oversee / art-direct the shoot.

 

Steve from Life Video Productions comments:

Working with Leo at Design79 was great, the storyboards were easy to follow, he had considered shot-framing and everyone worked really well together on the day of filming. 

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