Our brief was to design and help manage the process of bringing to life the vision of editor Jay Armstrong. We worked closely with Jay to create clean, minimal editorial spreads that allowed the artwork, photography and stories to take centre stage. Our design was there to whisper and seamlessly guide the reader through the pages with minimal distraction.
Our typography is calm and our grid system for the journal allows for maximum white space. The eye is allowed to rest and process the communication slowly without distraction from over-worked layouts.
The articles are inspired by walks in nature, and so our design tries to capture this stillness, not over-packing the message. It was an exercise in restraint: what we left out was more important than what we included.
We worked alongside the editor with regards selecting printers and print finishes. Along with site visits and test print samples we ensured the editor was confident in the decisions made. Our role here was to guide and inform, but allow the editor to make final informed decisions.
With so many of our visual communication projects being designed for screen-based applications, it was a labour of love for our senior designers to indulge themselves in such a wonderful print project.
Elementum is selling in 12 counties, and we were really excited to see it selling well in the Tate Modern on a recent trip.
Elementum is over 100 pages of photos, articles and illustrations - It's very rare to discover a magazine that's not just trying to sell to you. We urge you to treat yourself to copy. http://www.elementumjournal.com/
We look forward to working on the next edition with the growing team at Elementum.
"We chose Design79 as they instinctively grasped the aesthetic we were developing and were able to translate our ideas into visual narratives.
We have ongoing support in all areas - from design advice to invaluable assistance with print management."
Jay Armstrong - Editor & Founder