As part of the drive into updating the branding for Truro School, Design79 were commissioned to redesign the website.
Working closely with both the marketing team at Truro School and our senior programmer we agreed the main user journeys and key communication role of the website in the coming years, developing a set of styles and impactful page designs along with wireframes of how the navigation would work. Our approach was 'mobile first' and then expanded to work seamlessly across tablet and desktop.
The tone of voice was key, and using the new style guide our designers created, along with a fantastic suite of photos, we could portray the School’s vibrant personality.
Being an extremely active school catering from nursery through to sixth form, with an abundance of clubs and activities, the site needed to cover a lot of information and to have it clearly laid out and easy to navigate.
Leo and Frazer focused on the User Experience to help make this content easy and intuitive to find.
It was a real pleasure to work with Design79 on our new website. One of the main objectives of the site was to provide an easy to navigate, customer-focused website with clear lines of distinction between users. Design79 grasped the concept immediately and produced designs for a website that provided both a user-friendly journey and a fresh new style, whilst maintaining a nod to the School’s traditional heritage. The process could not have gone any smoother and we are delighted with the results.
Head of Marketing and Communications, Truro School:
From our Creative Director:
It was a privilege and a pleasure to help update the branding and communication tone of voice for Truro School.
The School has a wonderful crest and set of colours, which we accentuated through the new comms. There is also a rich visual history, both architectural and pictorial, which we will build on with the marketing team.
Of course the website is a key marketing tool, and getting the perfect pitch for this was crucial. Working closely with the Head of Marketing and Communications we created easy-to-follow user journeys and a striking new visual style, carefully combining heritage and a bright sense of the future.